By Don Walker of the Journal Sentinel
Feb. 13, 2012
Article from JS Online
The Milwaukee Bucks' sales staff received high marks in a recent mystery shopper survey conducted for the trade magazine SportsBusiness Journal.
The research firm IntelliShop conducted the survey and found that more than half of the potential buyers in a mystery shopper survey characterized their attempts to purchase NBA season tickets from a sales agent as being an above-average experience.
According to the study, 54% of the mystery shoppers said that compared to other telephone sales experiences they’d had as mystery shoppers, the NBA call was “one of the best” or “above average.”
A number specific to the Bucks was not mentioned, but the story said the Bucks fared well in the survey. The magazine said that, "during nearly every surveyed call, the team’s sales agent mentioned the benefits of being a season-ticket holder, made an attempt to convince the caller that the caller would be getting great seats, and was rated by the IntelliShop caller as providing 'one of the best sales experience I’ve ever had.'"
The survey was conducted from Dec. 20-30 last year.
The Bucks currently rank 25th out of 30 teams in the National Basketball Association, averaging 14,893 fans per game. Last year, the Bucks finished 23rd in the league in attendance, averaging 15,412 per game.
Article from JS Online
Turn the hopelessness within you into a fruitful opportunity. By RIDO
